Logistics and shipping represent the backbone of any successful e-commerce operation. In Pakistan, shipping delays, high rates, and poor cash handling can directly impact your customer satisfaction and business growth. Here is a guide to managing your e-commerce shipping.
Understanding Courier Delivery Charges & Zones
Courier pricing is based on package weight (usually starting at 0.5kg) and zones. The zones are generally divided into: Local (same city), Within Province, and Out of Province (different cities). Make sure to budget these delivery charges into your product pricing model.
How to Manage Free Shipping Thresholds
Offering free shipping is one of the most effective ways to increase your Average Order Value (AOV). For example, if your average item costs Rs. 1,200, offer "Free Shipping on Orders Above Rs. 2,000". This encourages customers to add a second product to their cart.
Pack Safely to Avoid Transit Damage
Transit damage leads to immediate returns and lost profits. Always use high-quality bubble wrap for fragile items and double-tape your cardboard boxes. Write clear "Fragile - Handle with Care" notices on your packages.
FAQ: Shipping Logistics
(Length x Width x Height in cm) / 5000. You are billed based on whichever number is higher.
