Running an e-commerce store without checking your analytics is like driving a car with your eyes closed. You might be moving, but you don't know where you are going. Vendora's built-in analytics dashboard gives you the data you need to scale your store profitably.
1. Watch Your Conversion Rate (CR)
Your conversion rate is the percentage of store visitors who complete a purchase. If 1,000 people visit your store and 20 buy, your CR is 2%. A healthy e-commerce conversion rate is between 1.5% and 3.5%. If your CR is below 1%, look at your page speed, product photos, and pricing.
2. Optimize Your Average Order Value (AOV)
AOV measures the average amount spent per transaction. You can increase AOV by offering product bundles, showing related product recommendations on the cart page, and setting free shipping thresholds slightly above your average product price.
3. Track Customer Acquisition Cost (CAC)
CAC is the total amount you spend on advertising divided by the number of new customers acquired. To stay profitable, your Lifetime Value (LTV) of a customer must be significantly higher than your CAC.
FAQ: E-Commerce Analytics
(Total Orders / Total Visitors) x 100. Improve it by optimizing site speed, adding reviews, offering clear photos, and streamlining checkout forms.
